Friday, October 12, 2012

Words & Images



Final Image Preview

Poster from the Words

Resources


Step 1

First we are going to create a new document in Photoshop with 1000×1000 pixels with all the default settings. Fill the background layer with black color.
Poster from the Words 1

Step 2

Select Horizontal Type Tool and place any text (white color, caps on) filling all background as you can see below. Only use one text layer.
Poster from the Words 2
Poster from the Words 3
Rotate text 45 degrees CW by going to Edit > Transform > Rotate.
Poster from the Words 4
Poster from the Words 4a

Step 3

Open photo and copy it to our canvas over text layer. Go to Edit > Free Transform and resize photo to something similar to what I have.
Poster from the Words 5
Select text from text layer (Ctrl+left click on text layer thumbnail in layers). Press Ctrl+Shift+I to invert selection. With selection active, select photo layer and press Delete to clear selection contents.
Poster from the Words 6
Press Ctrl+D to deactivate selection.
Poster from the Words 7
Apply Image > Adjustments > Brightness/Contrast.
Poster from the Words 8
Poster from the Words 9

Step 4

Create a new layer. Select Horizontal Tool (Arial, white color, 55px) and write something like “DJ Music!”. Create a second new layer and write “Only best hits!” (Arial, white color, 25px).
Poster from the Words 10
Rotate text 45 degrees CW by going to Edit > Transform > Rotate on both layers.
Poster from the Words 11
Apply Layer > Layer Style > Blending Options > Outer Glow to both layer to make it more readable.
Poster from the Words 12
Poster from the Words 13

Final Image

Poster from the Words
This tutorial is now finished and you got a great effect!
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Call to action ads


To me, an effective call-to-action ad is more than just the simple “order today" or “click here now." There has to be creativity built in with a simple call to action phrase. Yes, those play a part, but it takes more than that to motivate buyers.

Let’s look at a few well-designed call-to-action ad and lets discuss what makes them work.





source: Picsengine.com


Heart Foundation ad
This is a great ad. We tend to think of scars as ugly marks that show the world a defect. They have done a great job of removing the stigma that comes with stitches.