To me, an effective call-to-action ad is more
than just the simple “order today" or “click here now." There has to
be creativity built in with a simple call to action phrase. Yes, those play a
part, but it takes more than that to motivate buyers.
Let’s look at a few well-designed call-to-action
ad and lets discuss what makes them work.
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| Heart Foundation ad |
This is a great ad. We tend to think of scars as ugly marks that show the world a defect. They have done a great job of removing the stigma that comes with stitches.
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